Health Communication Overview

Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient.

The purpose of disseminating health information is to influence personal health choices by improving health literacy.

Because effective health communication must be tailored for the audience and the situation, research into health communication seeks to refine communication strategies to inform people about ways to enhance health or to avoid specific health risks.[3] Academically, health communication is a discipline within communication studies.

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