VCU Robertson School

Richard T. Robertson School of Media and Culture, College of Humanities and Sciences, Virginia Commonwealth University

Mission Statement

The Robertson School inspires and empowers students to be transformative media innovators while continuing to be a thought leader in a changing communication environment.

The School accomplishes its mission through immersive teaching, quality research and professional scholarship. The School explores and engages local and global communities in advertising, journalism, public relations and other emerging communication fields.

Jeanine Guidry

Assistant Professor, Robertson School of Media and Culture, Virginia Commonwealth University

Interests: The role of social media and mobile technology in health, risk, and crisis communication.

Carrie Miller

Doctoral candidate, Social and Behavioral Sciences from the Department of Health Behavior and Policy in the School of Medicine at Virginia Commonwealth University

She obtained her Master of Public Health from VCU in 2013.  As part of her recently completed master’s degree, Carrie spent one month in South Africa helping conduct a community-engaged research project.  The research and cultural exchange project, Building Global Bridges, was directed by Dr. Mosavel of the Department of Health Behavior and Policy.  Carrie also assisted with the research of her academic advisor, Dr. Elston Lafata, including an evaluation of colorectal cancer screening behavior among community-dwelling residents of southeast Virginia, and completed a research practicum focused on weight, weight perception and engagement in physical activity.

Caroline Orr

Research assistant, Social and Behavioral Sciences, Virginia Commonwealth University

Interests: Women’s health and reproductive health issues, violence prevention efforts, psychosocial and socioeconomic determinants of health and health disparities, the role of social stigma as it relates to health disparities and inequalities, and the intersection of public health and public policy.

#NotOkay

 Stories about abuse on Instagram and Twitter

Presenter:  Jeanine Guidry

Jeanine Guidry, Virginia Commonwealth University
Caroline Orr, Virginia Commonwealth University
Kellie Carlyle, Virginia Commonwealth University

In the current study, a quantitative content analysis was conducted on a random sample of 1,000 Instagram posts and 1,000 tweets using the hashtag #NotOkay. The analysis focused specifically on the type of information included, the frequency of engagement by users on both types of posts, and a comparison between the two platforms. Recognizing that sexual abuse is embedded within a larger sociocultural context, we conceptualized the analysis using the Social Ecological Model as the theoretical framework.

#Zika on Instagram

#Zika on Instagram

How publics discuss the health crisis through online visuals and text

Presenter: Jeanine Guidry, Virginia Commonwealth University

Social media is now one of the primary places where people seek out information about the Zika virus. However, little is known about the content of these messages and about their public engagement. In addition, visual social media platforms like Instagram are under-studied in social media research. These visual platforms are particularly significant because of the different manner visuals are processed as compared to text-based messages. Therefore, the goal of this study is to determine how the public is talking about and responding to conversations about a current infectious disease outbreak, Zika, on visual social media platform Instagram.

Pinning about #IPV

The discussion about intimate partner violence on Pinterest"

Presenters:
Jeanine Guidry and Caroline Orr

Co-author:
Kellie Carlyle,
Virginia Commonwealth University

The results show that victim blaming was present in 11.7% (n=88) of the sample, 8% (n=60) mentioned rape, 10.5% (n=75) mentioned bystander intervention (either the presence of or encouragement to), and 13.5% (n=102) mentioned homicide.

In addition, study results suggest that mentioning physical abuse may have an effect on Pinterest engagement... and suggest that when Pinterest users mention or show psychological abuse in pins, engagement with their pins increases.

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