Summary

Co-Investigator and Research Professor, College of Public HealthUniversity of South Florida

Research Interests: Health communication, public health and social change

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing and media consultancy, Lead Change Designer at RTI International, and Research Professor at the College of Public Health, University of South Florida. An internationally recognized expert in social marketing, Craig has been involved with several hundred projects in global, national, state and community contexts.

OnAir Post: Craig LeFebvre

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