No laughing matter?

Comparing humor and fear appeals in message pretesting for FDA’s The Real Cost campaign

Presenter:  Xiaoquan Zhao

Extending the use of health literacy assessment instruments

A case for suitability assessment of materials and clear communication

Presenters: Brenda L. MacArthurThomas J. Roccotagliata

Explaining fasting during Ramadan in pregnant women

Ajzen’s theory of reasoned action (TRA) and theory of planned behavior (TPB): 

Presenters: Farah Latif and Sarah Gonzalez

The MY B.R.E.A.S.T. program

Breast health awareness and screening information for medically underserved minority populations

Presenters:  Lisa A. HarrisR. Pierre RodgersEllen Drogin RodgersRebecca Eisenberg

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