Summary
Media exposure on public attitudes and behavioral intentions toward Zika virus prevention
Presenter: Karly Kownslar, Pittsburg State University
Co-author:
Alicia Mason, Pittsburg State University
Using the Extended Parallel Processing Model (EPPM) as a theoretical framework, the present 3- phase longitudinal study examines the impact of media exposure to Zika information on public perception of the threat severity, personal susceptibility, and behavioral intentions toward the threat of Zika virus between May and November of 2016.
OnAir Post: Zika 2016: A 3-phase longitudinal study
