Summary
A comparison of narrative and non-narrative messages for in at-risk male populations
Presenter: Hannah Ishmael, Pittsburg State University
Co-authors:
Chelsea Foster, Pittsburg State University
Alicia Mason, Pittsburg State University
More than 200 participants were randomized into an online study hosted through the PSU Communication Research Lab using Qualtrics software for data collection. Amazon’s M(Turk) and TurkPrime were utilized for participant recruitment in November 2016. This presentation will report the findings of this study and discuss the implications for dissemination and implementation efforts relevant to future persuasive risk communication appeals and health communication campaign design.
