This interactive roundtable discussion will generate ideas for promoting the launch of the Social Science-Clinical Research Alliance (SSCRA). The panel discussion will be driven by a set of questions to be discussed by panelists and audience members about how to best promote interprofessional research collaboration between social science and clinical researchers interested in health communication. The panel is composed of both social scientists and clinicians. The SSCRA is a joint project of DCHC, our sister conference KCHC and the American Academy of Communication in Healthcare (AACH). Seating will be limited. Pre-registration for this event will be made available and is strongly encouraged. Box lunches (at attendee expense of $20) may be ordered when pre-registering. Less expensive market-style prepackaged sandwiches are also available in the hotel shop. Drop-ins are welcome as space permits