Summary

I am a senior health marketing and communication professional with more than 10 years of experience working with mission-driven organizations to develop and implement innovative communication strategies that improve public health and safety, raise awareness for critical public health issues, and integrate digital and traditional media channels for maximum health impact. I’m also a champion for innovation and experienced in fostering strategic internal and external partnerships.

Information

Website
Blog
Twitter: @eedgerton
Pinterest     LinkedIn 

Email:  ENorvell@digitaledgecommunications.us

Phone:  404-490-1491

Address: Digital Edge Communications, LLC
1270 Caroline St. NE, #D120-237
Atlanta, GA 30307

About

Erin played a key role in high-profile government public health initiatives, including serving as the Director of New Media and Strategic Communications for the White House Office of National Drug Control Policy and a New Media Analyst for White House Office of New Media, where she served as the liaison for health-related digital projects, including health care implementation, the H1N1 response, and the First Lady’s Let’s Move! initiative.

Erin also worked for the Centers for Disease Control and Prevention, where she helped found the agency’s first centralized social media strategy, including launching some of CDC’s first social media channels and developing internal policies and guidance. She also served as Senior Director for Health Communication and Digital Solutions at Danya International, where she led a team of health communication professionals focused on elevating the company’s approach to integrated communications and strategic partnerships.

In addition to her current work with Digital Edge Communications, she also serves as the Executive Director of the newly-launched Society for Health Communication, a nonprofit aimed at bringing together health communication professionals in the diverse areas of academia, research, and practice.

Services

Passionate about public health, Erin leverages evidence-based communication theory and emerging technology best practices to combine traditional and digital media strategies for effective communication. She specializes in:

Communication Strategy

  • Communication strategies
  • Outreach and engagement plans
  • Target audience analysis
  • Social media dissemination and listening tactics
  • Content development and maintenance plans
  • Editorial calendars

Digital & Social Media

  • Digital communication strategies
  • Integrated traditional and digital media tactics
  • Social media program reviews
  • Tracking and measurement plans
  • Metrics reporting templates
  • Presentations on digital media trends
  • Internal strategies for innovation adoption

Apps, Widgets & Games for Behavior Change

  • Communication strategies for new product development
  • Product review and recommendations

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